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Demographics
It has worked for millions, and it can work for you!
- An average pharmacy fills 500 prescriptions each week
- The average per-person pharmacy transaction is $51.68
- 74% of pharmacy customers are 50+ years of age
- The average customer has an annual income of $59,000, owns a
home and has 2.6 children
- Adults 50+ account for 60% of all healthcare expenditures
- Adults 50+ purchase 54% of all over-the-counter drugs
- Adults 50+ are the most affluent of any age group
- Adults 50+ have over $1.9 trillion in spending power and a net
worth almost twice the national average
- Adults 50+ have a per capita income that is 26% higher than
the national average
- The 50+ age group is larger than both the African-American and
Hispanic markets combined
Sources: CNN, USA Today, Gallup Poll, U.S. Census Bureau, The Senior
Network Inc.
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